Mobile Web to Surpass Desktop Use in Five Years
Investment banking giant Morgan Stanley released a nearly eighty page report recently predicting online trends for the coming years. In addition to an expected increase in eCommerce, the report outlines why the mobile web will outpace desktop use by the year 2015.
With nearly 50% of internet users residing in China, India, Brazil, Russia, and United States, the report chains the growth of mobile web use to the expansion of 3G networks in these countries. Devices such as tablet computers, smartphones, video game consoles, web enabled home appliances, and GPS systems have fueled this growth, and mobile web use doesn’t seem to be slowing anytime soon.
With mobile devices becoming more and more powerful, faster, and cheaper, Morgan Stanley sees no stop to the upward trend that mobile computing has enjoyed. A growth that has come quicker and in more substantial numbers than any computing trend since the 80′s.
Additionally, mobile share of eCommerce is expected to continue to grow, thanks to real-time technology and location based services. Those barcode scanning apps and location based Google ads will definitely change to way we shop.
On the social networking front, Facebook has replaced email, as the single biggest use by sheer minutes of our online time, replacing email with over 30% of its users also connecting from the mobile web.
In telecommunication, Skype could be the largest telecommunication carrier in the world with its 521 million users. Just imagine the day when everyone could use skype as their default voice and teleconferencing service on their smart phones. Forget about your minutes, just pay those wireless carriers for 3G/4G data.
Mobile Web is a juggernaut showing no signs of slowing down. In five years, we shall see if this impressive growth will change the way most people surf on the world wide web.
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